Explore Lincoln City Wins State Tourism Award
Lincoln City, OR – Explore Lincoln City was recently recognized by Travel Oregon at the 2019 Oregon Governor’s Conference on Tourism. Held in Eugene, this conference includes an award ceremony that recognizes outstanding destination marketing efforts from across the state. At the award ceremony, Explore Lincoln City was awarded the “Oregon Tourism Digital Marketing Award.”
The award, presented on April 15th, 2019, celebrates exceptional digital marketing that brings potential travelers closer to their favorite destinations and engages with them in fun and innovative ways. Explore Lincoln City was bestowed this award for their “Random Acts of Findness” campaign, which celebrates 20 years of Finders Keepers, glass floats on the beach.
“All of us here at Explore Lincoln City are thrilled to receive the Oregon Tourism Digital Marketing Award,” says Ed Dreistadt, Director of Explore Lincoln City. “Everyone who helped with guidance and support deserves credit for the award we just received from Travel Oregon. We are proud that Lincoln City has been recognized as an example of Oregon tourism excellence. We are also both honored and humbled by being chosen for the award.”
The digital marketing campaign was the culmination of a multi-year effort to develop a new Lincoln City brand. This effort began in 2015, which included partnerships with all city departments, and input from residents, guests, and businesses through nearly two dozen stakeholder input sessions and guest focus groups. Explore Lincoln City enlisted marketing agency, Borders, Perrin, Norrander (BPN) to help develop the new brand along with the Finders Keepers campaign.
The Oregon Tourism Commission, doing business as Travel Oregon, is a semi-independent agency created by the Oregon Legislature in 2003 to enhance Oregonians’ quality of life by strengthening economic impacts of the state’s $12 billion tourism industry. Travel Oregon is the official state Destination Management Organization (DMO), which develops and implements a biennial strategic marketing plan to promote tourism to out-of-state and international visitors. The Oregon Governor’s Conference on Tourism, organized by Travel Oregon, is held to recognize and develop tourism and hospitality leaders across the state.
For more information about the award, visit Industry.TravelOregon.com.